In 2008, the fashion landscape, and my life, were wildly different. I was living in NYC, writing a fashion column for one magazine, covering NY Fashion Week for another, styling private clients, hosting events, shopping in person and getting jobs by word of mouth. A girlfriend and fellow fashion-lover suggested we start our own digital magazine (over what was probably a few too many glasses of champagne at yet another endless night of fashion events), and Stylewhipped was born.
Stylewhipped was an instant success and industry darling. I was asked to be a brand ambassador for multiple companies, hosted online style and make-over shows, was invited to be interviewed on TV, on the radio, and in various publications, and started doing high-profile editorial styling. Stylewhipped covered everything “fashion, beauty, social scene & culture in NYC,” but over the next six years, expanded (or really became unfocused as I would later come to realize) and covered music, bridal, interiors, charities, and more. It was no longer really about fashion. And I was burned out.
So in 2014, I temporarily stopped publishing new articles. I also fell in love again, moved out of my beloved Tribeca to the suburbs (gasp!), and took a much-needed break from the “scene.” A year later, I brought the magazine back for a hot minute with a beauty editor who was also a childhood friend. But it just didn’t feel right, and after a few months, I chose to shut it down.
Since then, approximately every six months, I wake up saying “That’s it! I’m bringing it back!” My friends all ask for it, my current styling clients need it, I still get emails from young fashion hopefuls who want to write for it, and I miss sharing my love for everything style. So last month, I finally woke up and said, “I’m calling the web developer!” and here we are.
Stylewhipped is officially back. It has a whole new look, some cool new features, video series are coming soon, and I am super excited. But this time around, we are sticking to our roots…fashion. Sure, there will be some beauty coverage and special articles here and there. But this is truly a fashion publication. And like my opening line mentioned, the fashion landscape (and my life) are wildly different this time. Online retailers (for everything from couture to the random stuff we all buy on Amazon) are where people shop. Social media has blown up (apparently I joined Facebook 10 years ago…now on here you can see my Instagram feed, send me a direct message on Twitter, etc, etc), and word (like every new trend) spreads faster than we can hit “add to cart.”
Personally, I am still wearing 6-inch heels and giant sunglasses every day. I am the one with a flowing caftan and gold slides on…at the pool…at my own house. But that’s ok. We are all who we are. And that will always be who I am. I will forever want to drink Diet Coke out of a champagne glass, and when I got a fancy new car, I was ok with the price hike…as long as it didn’t mean I’d ever have to give up my eyelash extensions. And Stylewhipped is here again to help you find who you are in the fashion world (or how fashion fits into your world). And I want to hear what you want to see/learn/read/watch to get yourself there…so send me emails, comment on my IG posts, etc. I will always answer you, and you may even find your name in print…;)
I thank you for coming back or reading my little magazine for the first time. I can’t wait to share my passion for this industry with you again. Because fashion is our armor and how we choose to have the rest of the world see us. So…might as well make it really fun, right?!